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MADISON

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CREATIVE & STRATEGIC MARKETER

LEONARD

Hello, I'm Madison!
A creative & strategic marketer with a passion for innovation, breaking the norm, and creating cool stuff. 

I enjoy fast-paced, hands-on work environments, where I can work cross-functionally to execute GTM plans. I'm skilled in driving engaging marketing initiatives that drive awareness, adoption, and retention in both B2B and B2C spaces.

My passions include creating unparalleled user experiences and amplifying product potential. I'm happiest in a collaborative culture launching new products that inspire users and growing companies to scale.

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Interpersonal Communication

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Cross-Functional Leadership

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Creative Problem Solving

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Growth and Development

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Strategic Planning

ACCOMPLISHMENTS & PROJECTS

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WORKOUT COMPANION APPS

STANDALONE APPLE WATCH FITNESS APPS

LOS ANGELES, CA

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  • Organically grew B2C apps to 125K downloads in 6mo

  • Launched B2B white-label solutions for gyms & studios

  • Optimized keyword rankings, jumping from 500 to top 5 ranking

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PK REWARDS

B2B & B2C MOBILE FITNESS APPS

LOS ANGELES, CA

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  • Increased onboarding conversion from 50% to 76%

  • Spearheaded B2B corporate wellness program

  • Launched partnership with YMCA & Fit Body Bootcamp

  • Decreased CPI to $1 across ad platforms

  • Implemented segment-targeted in-app purchase resulting in an overall revenue boost of 25%

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BUYERLY (SaaS)

CONNECTED PRODUCT FOUNDERS WITH RETAIL BUYERS

THOUSAND OAKS, CA

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  • Increased awareness and adoption by 25%

  • Crafted numerous engagement material including ebooks, quizzes, social media and more

  • Assisted in the acquisition of new leads

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BIOCHAR (Gardening Product)

GARDENING PRODUCT: RETAINS WATER & DECREASES CO2 

THOUSAND OAKS, CA

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  • Won growth hacking competition to launch this product

  • Directed a team of 4 (+ oversaw entire team of 15)

  • Increased brand awareness by 50% through implementing events, ads, podcasts, etc

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EVENT PRODUCTION (Italy)

ART SHOWS + 6-COURSE DINNER EVENTS

FLORENCE, ITALY

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  • Created and tested food and wine pairing list

  • Hosted between 50-250 people at a time

  • Assisted in logistics, interior design, and setup/takedown

  • Entertained guests with opening, mid and closing speeches 

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BILLABONG EVENT

6TH ANNUAL DESIGN FOR HUMANITY FUNDRAISER

LOS ANGELES, CA

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  • Acquired high-profile celebrities and bloggers to attend

  • Hosted at the legendary “NY Street” backlot of Paramount Studios in Hollywood

  • 5,000+ people attended and raised $111,000 for the Chiptole Cultivate Foundation

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PTCH (Acquired by Yahoo!)

SOCIAL VIDEO-SHARING APP (DREAMWORKS ANIMATION)

BURBANK, CA

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  • Assisted in QA and UX testing  

  • Presented findings to COO, CEO, and Head of Product

  • Conducted marketing research for user segments

  • Acquired by Yahoo! in 2014

My Work
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Let's Connect

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*Artwork crafted by myself in SketchUp -  © 2020

Contact Me
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